Well, well, well. Aren’t we just the cat’s meow. And I say good for you, Tiger! Listen, we all get it; we’ve all been there. I mean, who among us isn’t a billion dollar entity who regularly dips the ol’

9-iron into a waitress’ wedge? It’s the circle of life! (And just a regular Tuesday, if you live in Florida or Nevada!)

But why is the media so willing to fault Tiger for these transactionsgressions? If there’s anyone to blame for Tiger’s “Mistress of the Month Club”, it’s his parents. Give your baby a porn star’s name, and what can you expect? It’s like naming a kid Jeeves. Or Ruth. One’s bound to fetch your smoking jacket; the other’s destined to become a hulking Eastern European who sloughs off the dead skin on your heels.

But Tiger’s parents’ poor name choices aside, what’s the big deal? Should the big-bucks sponsors like Nike and Cadillac really care what Tiger does off the tee? Because by my count, he’s just sticking with brand awareness:

Nike: “Just Do It”

Check.

Cadillac: “Re-imagined. Re-inspired. Re-invigorated. All designed to reignite the soul.”

Check.

AT&T: “Talk is good.”

If you’re a brand, check.

So by that logic, Tiger’s Sexy Times may just help our economy keep on going. His marriage may not, but that’s his parents’ fault.